Careers at S/B Strategic Marketing

Public Relations Account Executive


Madison, Wisconsin, United States • Full time

Overview


Are you ready to grow your public relations career in an agency environment where strategy, creativity, and execution intersect? As a PR Account Executive, you will be a key contributor on client accounts, supporting the development and execution of integrated public relations and communications programs.

This role is ideal for a proactive communicator who thrives in a fast-paced, idea-driven setting and enjoys turning strategy into compelling stories that earn attention, build credibility, and drive results.

Key Responsibilities

Client & Communications Support

  • Support day-to-day client communications and account coordination
  • Help translate client goals into PR strategies, messaging, and tactical plans
  • Prepare materials for client meetings, updates, and presentations

Media Relations & Storytelling

  • Draft press releases, media pitches, bylined articles, messaging documents, and other PR content
  • Research, build, and maintain media lists across relevant industries and outlets
  • Support media outreach, interview coordination, and follow-up
  • Monitor media coverage and news trends to identify proactive opportunities

Program Execution & Measurement

  • Execute PR initiatives across earned and owned channels as part of integrated campaigns
  • Track coverage, compile reports, and analyze results against campaign objectives
  • Maintain strong attention to detail across all deliverables and timelines

Collaboration & Team Support

  • Collaborate with internal teams (account, creative, digital, media) to ensure cohesive execution
  • Support team members and contribute positively to team culture
  • Stay informed on PR, media, and industry trends to bring fresh ideas to the table
Qualifications & Experience

We’re looking for a motivated communicator with 2–3 years of relevant experience (agency experience preferred) and a strong foundation in public relations.

  • Bachelor’s degree in public relations, communications, journalism, marketing, or a related field
  • Strong writing, editing, and storytelling skills
  • Understanding of media relations, pitching, and news cycles
  • Confident verbal communication and client-facing skills
  • Strong organizational and project management abilities
  • Ability to manage multiple priorities in a fast-paced environment
  • Experience with media monitoring and reporting tools (e.g., Cision, Meltwater, Muck Rack, Brandwatch, or similar)
  • Familiarity with social media as part of an integrated PR strategy is a plus, but not the primary focus
  • Proactive mindset, attention to detail, and eagerness to learn
Compensation & Benefits
  • Competitive salary based on experience and performance
  • Success bonuses, including cash and deferred profit-sharing plans
  • Company-paid individual health, dental, life, and disability insurance
  • A culture that values performance, accountability, and work-life balance
  • A team of talented, supportive coworkers you’ll genuinely enjoy
  • A growth-minded environment with room to advance

S/B Strategic Marketing is an equal opportunity employer. We’re committed to building a diverse, inclusive team and encourage candidates from all backgrounds to apply.

Please email humanresources@stephanbrady.com with "PR Account Executive" in the subject line for consideration.

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