Portrait of a Farmer

Farmers are the heart of the most financially significant industry in the state of Wisconsin: dairy. In collaboration with Dairy Farmers of Wisconsin, we wanted to honor the incredible dedication of Wisconsin’s unsung heroes. The foundational piece of this campaign is a cinematic 2-minute video that highlights one such farmer. Stemming from this captivating video, we rolled out a social media and paid advertising campaign that resonates with our target audience: Millennial Wisconsinites.

• What we did:
• Digital
• PR
• Print
• Social Media

• What we won:
• ADDY Awards
• NAMA Awards