Consumer Food Marketing:
Beyond the Recipe
Recipes are a common way to encourage trial in the consumer food sector. Our work for the American Butter Institute dug a little deeper to give its audience something more enduring.
A Disciplined Approach
Think Harder. Go Further.
S/B Strategic Marketing employs the discipline it takes to uncover the unique opportunities that await your business. Market research, positioning, communications strategy, analytics, reporting, optimization and planning—all of these play a role in helping us map out your destination.
From Strategy to Execution
Once the destination is discovered, we'll help you reach it with expert-led tactical solutions that are masterfully designed for maximum impact.
Digital Marketing
Websites / Paid digital advertising / Digital media planning and buying / Promotions / Email marketing / Content creation / Influencer marketing
Traditional Marketing
Traditional media planning and buying / Print / Outdoor / TV / Radio / Video / Brochures / Catalogs / Direct mail / Packaging / POP / Tradeshows
Branding
Logo and identity development / Key messaging / Brand guidelines
Public Relations
Media relations / Media training / Campaign development / Events management / Promotions / Community relations / Crisis communications
Social Media
Strategy development / Community management / Content creation