Strategy

Marketers: It’s Time to Stop Panicking and Start Pivoting

By Emily Shea, VP/Partner & Executive Creative Director

March 13, 2020

Well, that escalated quickly. Within a week travel was halted, tradeshows were cancelled and sacred sporting events vanished with a poof. All for good reason, of course. But, now what?

The universal response seems to be a simple hard stop on projects along with cutting costs wherever possible. Whether that’s a good or bad move, only time will tell.

Now is the time to innovate.

Was your trade show cancelled? Well, that new product isn’t going to launch itself. It’s time to think of a backup plan. Discover the multitudes of different—and cost-effective—ways there are to get the word out without one-to-one contact. Have you leveraged the power of digital marketing to its fullest potential? It might help you generate even more leads and close more sales than you could at that show.

Has your meeting or event been cancelled? Consider livestreaming, or conducting a webinar. Travel restricted and social engagements put on hold? Make sure you’re leveraging all that digital has to offer you to stay connected in a personal, meaningful way without having to be face-to-face.

You still have product to sell, and your company is counting on you to keep up profits while minimizing losses. So stop panicking and start doing. There are more options available to you than you know. You just have to be brave enough to get out there and do things differently.

And, if you’re not sure where to start, we can help.

Like all things, this too shall pass. And when it does, you have the potential to have a big head start over your competition. But only if you keep moving forward.

So, let’s flex, pivot and find new pathways to success.