Strategy
Our first step in getting to know any client is to dig deep. When it comes to branding, we dig even deeper. We learn all the ins and outs of the past, present and future of the organization. Its successes and failures. Its opportunities and challenges. And, most importantly, its vision for the future.
This discovery phase led us to a positioning that could work with the company's current logo, building a rich story around it with consistent imagery and language.