We used YouTube to tell a broader story about the Jones family and their multi-generational commitment to making the very best quality sausage, bacon and Canadian Bacon so you can breakfast better.
On Facebook and Instagram, we depicted the many lifestyles of today’s breakfast eaters, and how Jones can seamlessly be incorporated into each. In addition to standard newsfeed and story placements, our campaign featured an interactive instant experience.
Dialing in even further, we appealed to the dietary and nutrition needs of today’s breakfast eaters with attribute-based advertising that also connected the audience to the nearest retailer that carries the featured item.
Attribute-based advertising, mixed with a bit of appetite appeal, was also the strategy for our print and in-store placements.