Food ingredient advertising tends to be pretty flat: Show an application, list the benefits and provide contact information. When it came to introducing a new line of authentic craft beer flavors for Kalsec ®, S&B took a different approach. We created a set that evoked the artisan quality of craft beer, and brought it together with food for a more emotional, flavor-forward connection. The result mixes appetite appeal with opportunity for a message that pops.
A series of print ads—with the headline worked into bar signage—evokes the style of a craft beer tap room, giving the audience an emotional connection to the flavors and experience the new line can help them create.
The line will also be announced on digital channels. These ads are linked to a website that facilitates the delivery of free sample products to qualified leads.
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Finding a clean-label sausage is easy. You just have to flip the box and look!
Finding a clean-label sausage is easy. You just have to flip the box and look!
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